Delivering high quality research services
Posted June 24, 2009on:
Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.
The purpose of any market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organizations, whether they be large or small.
TransVisionary Solutions (TVS) is a leading market research and information analysis company with a global presence. It focus on delivering high quality research services to business professionals, organizations and individuals, thus supporting in maximizing success from the current industry information.
Types of Market Research we do
1. Qualitative Primary Research
Qualitative primary research involves gathering information from interviews or focus groups.
Open-ended interviews include questions that cannot be answered with a yes or no. You can get a lot of information from such interviews and also find out about the dislikes, likes, requirements, trends and emotional motivators of your primary market
A focus group should ideally be led by experienced professionals who can lead a group of 6 or more people and ask them both general and specific questions. Since trained professionals are required to handle focus groups, they are very expensive
2. Quantitative Primary Research
Quantitative primary research involves the collection of numerical information from surveys. This information is then analyzed.
Surveys can provide you with the information you require if the survey has meaningful questions. More people would be willing to take a survey as it takes less time. The cheapest and easiest way of conducting a survey is through the telephone and on the place where your product is being sold
The best way to out beat competition is to listen to your consumers. Although there are several methods of collecting reliable data from your customers, most data collection is conducted through CATI (Computer aided telephone interviews) which are cost-effective as well as reliable. CATI/Telephone surveys are the most effective method of collecting data from customers.
- Define the problem and research objectives
- Develop the research plan
- Collect the information
- Analyze the information
- Present the findings
- Data Collection
- Data Tabulation
- Questionnaire Designing
- Data Analysis