How Does Telemarketing Services helps your Business
Posted July 16, 2009on:
Now a day’s most of the business people are searching for cost effective ways to reach out to clients. But often they forget the use of telemarketing which boost and increase the sales.
What is telemarketing services?
Telemarketing is a form of direct marketing where a salesperson reaches out to customers typically by phone complemented with face-to-face appointments, e-mail blasts, direct mail, or web conferencing…etc
Types of Telemarketing
- Lead generation
- Outbound sales
- Fund raising
- Market research
- Political telemarketing
- Call center services
What are the ways in which telemarketing program helps your business
- Disseminating Information
- Customer Retention
- Promoting Special Offers
If the customer is not interested in buying your product, the call is still a great way to get more information about your company into their hands. By simply asking for an email address or mailing address, the telemarketing representative can open up a new channel of communication between you and your target.
Telemarketing programs offer an incredible opportunity to up-sell customers to more expensive products or additional terms of service. Say you have 10,000 customers with product “X,” but you would prefer that all had the deluxe version, product “Y.” You can give a telemarketing company the sole directive of getting these customers to upgrade – and enhance your profits in the process.
If you are seeing people “drop off” as customers of your business, telemarketing is a proven method for getting them back. Telemarketers can call customers who are about to leave, or have already left, and give them a compelling pitch or special offer to get them to stay.
Promoting Special Offers
If you’ve got a special discount or new product to promote, a telemarketing program is the perfect way to reach out to customers already in your database. It’s a great way to generate revenue from the people who know you best – your existing customers!
Working with a professional telemarketing copy takes a lot of the headaches and guesswork out of the process. These companies are experts at knowing what to say to a customer in order to get great results.