The Importance of Branding
Posted November 12, 2009on:
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace.
A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer?
A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else….Click on for more…….