Google to ‘predict your desires’
Posted July 19, 2010on:
London, July 17 (ANI): Google may soon be able to deliver search results to its users even before they know that they want the information.
Amit Singhal, one of Google’s veteran search algorithm engineers, wants to develop a search engine that second-guesses users’ needs well ahead of time. “I call it searching without searching,” New Scientist quoted him as saying at a briefing at Google’s London headquarters yesterday.
Giving an example of his wife’s upcoming birthday, he said, “It might suggest I buy her an iPad and point me to some relevant product reviews,” he says. But SWS might also discover, again from fishing in recent social media, that the local gadget store has a three-week waiting list for iPads. “So it would bring forward its alert to give me time to order it.”…Click on for more………