Ancy's Blog

Posts Tagged ‘SEO Audit

If you ask me, do we really need SEO Test/ Audit for a Website? I would definitely say a big “YES”.

SEO Testing is one of the important ways to improve your Web Application Quality.SEO Audit / Test should be added as a process along with the Web Application Development Process, at least in the Technical Part.

Generally While doing SEO Test we will be able to analysis and test issues about URL Structures, How User Friendly are the URL Structures, Navigating Issues, Domain Name History Issues, Duplications, 301 Re-directions, URL canonicalization’s, Status code issues like 400, 404, 500 etc, Site accessibility, HTML Mark Up Issues, Site Architecture, Flash-JavaScript Navigation Issues etc, which may not be found through Web Based Testing.

Some of the Web Application Testing Tools Used

  • Web Based Testing Tools
  • Load and Performance Test Tools
  • Link Checkers
  • HTML Validators
  • Free On-the-Web HTML Validators and Link Checkers
  • PERL and C Programs for Validating and Checking
  • Cross-browser testing tools/services
  • Web Functional/Regression Test Tools
  • Web Site Security Test Tools
  • External Site Monitoring Services
  • Web Site Management Tools
  • Log Analysis Tools
  • Mobile Web/App Testing Tools
  • Java Test Tools

SEO Tools


Web Application Testing Template

Web Testing


SEO Content Audit

SEO Content


Technical Audit

SEO Technical Audit


Difference B/W SEO Testing & Web Testing


S.NO SEO Testing / Audit Web Based Testing
1 Test as per the Search Engine Algorithms Test the Applications that are hosted on Web and Test whether the product is been correctly developed according to the requirements
2 No Specific Techniques Used, Tests whether the Applications are user & Search Engine friendly.


Use different techniques like Functionality, Usability, Interface, Compatibility, Performance Security…etc
3 It checks for Technical & Content Issues like URL Errors, Crawl Errors, HTML Errors, Broken Link Issues, Links, 301 Re-Directions, Duplications, Domain History Check, Back Link Analysis, canonicalization’s…etc.


It checks whether the application is running as per the user’s requirements and the user is able to access all the functionalities as per the requirements.
4 Tested after the Web Application is developed and Tested.


Tested While Application is being developed and After it’s developed.
5 Languages Used – HTML


Languages Used – .Net, VB, JAVA, PERL…ETC
6 Checks and helps to Create for the Online Reputation of the Application through Social Networks like FB, LinkedIn, Twitter…etc


Doesn’t Involve in Online Reputation
7 SEO Testing is done when the Web Application Performance through Online is not good and no conversions / business happening


Application is tested every time a new feature is added
8 Helps to improve in business point of View and increase the sales


Improves the quality of the Application


SEO Testing or SEO Audit can be done after Web Application is Tested and released live. It improves the quality of the Website both technical and content wise. SEO Testing is almost like a Web Based Testing which tests the website both from functional side and user side.

It’s good to do SEO Testing every month to track the Website performance and improve the quality of it….Keep Reading my blog for more updates










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