Ancy's Blog

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers.

meta tag

HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS…Read More

Courtesy :- moz.com

Creating a good call to action takes time and creativity. Imagine being able to come up with an amazing call to action within mere seconds – here’s how!

See what I did there? I just used a call to action (CTA) to hopefully peak some interest in what I have to share with you.

call to action

call to action

The truth is that as MARKETERS, we have to come up with hard and soft CTAs multiple times a day for product ads, content pieces, company assignments, and more. If you are like me, it can get very tiresome trying to rack your brain for creative ways to pitch something that hopefully turns into action over and over again…Call To Action

Courtesy :- http://www.searchenginejournal.com/

Courtesy :- http://www.entrepreneur.com/

Logo Color

Logo Color

If you ask me, do we really need SEO Test/ Audit for a Website? I would definitely say a big “YES”.

SEO Testing is one of the important ways to improve your Web Application Quality.SEO Audit / Test should be added as a process along with the Web Application Development Process, at least in the Technical Part.

Generally While doing SEO Test we will be able to analysis and test issues about URL Structures, How User Friendly are the URL Structures, Navigating Issues, Domain Name History Issues, Duplications, 301 Re-directions, URL canonicalization’s, Status code issues like 400, 404, 500 etc, Site accessibility, HTML Mark Up Issues, Site Architecture, Flash-JavaScript Navigation Issues etc, which may not be found through Web Based Testing.

Some of the Web Application Testing Tools Used

  • Web Based Testing Tools
  • Load and Performance Test Tools
  • Link Checkers
  • HTML Validators
  • Free On-the-Web HTML Validators and Link Checkers
  • PERL and C Programs for Validating and Checking
  • Cross-browser testing tools/services
  • Web Functional/Regression Test Tools
  • Web Site Security Test Tools
  • External Site Monitoring Services
  • Web Site Management Tools
  • Log Analysis Tools
  • Mobile Web/App Testing Tools
  • Java Test Tools

SEO Tools

 

Web Application Testing Template

Web Testing

 

SEO Content Audit

SEO Content

 

Technical Audit

SEO Technical Audit

 

Difference B/W SEO Testing & Web Testing

 

S.NO SEO Testing / Audit Web Based Testing
1 Test as per the Search Engine Algorithms Test the Applications that are hosted on Web and Test whether the product is been correctly developed according to the requirements
2 No Specific Techniques Used, Tests whether the Applications are user & Search Engine friendly.

 

Use different techniques like Functionality, Usability, Interface, Compatibility, Performance Security…etc
3 It checks for Technical & Content Issues like URL Errors, Crawl Errors, HTML Errors, Broken Link Issues, Links, 301 Re-Directions, Duplications, Domain History Check, Back Link Analysis, canonicalization’s…etc.

 

It checks whether the application is running as per the user’s requirements and the user is able to access all the functionalities as per the requirements.
4 Tested after the Web Application is developed and Tested.

 

Tested While Application is being developed and After it’s developed.
5 Languages Used – HTML

 

Languages Used – .Net, VB, JAVA, PERL…ETC
6 Checks and helps to Create for the Online Reputation of the Application through Social Networks like FB, LinkedIn, Twitter…etc

 

Doesn’t Involve in Online Reputation
7 SEO Testing is done when the Web Application Performance through Online is not good and no conversions / business happening

 

Application is tested every time a new feature is added
8 Helps to improve in business point of View and increase the sales

 

Improves the quality of the Application

 

SEO Testing or SEO Audit can be done after Web Application is Tested and released live. It improves the quality of the Website both technical and content wise. SEO Testing is almost like a Web Based Testing which tests the website both from functional side and user side.

It’s good to do SEO Testing every month to track the Website performance and improve the quality of it….Keep Reading my blog for more updates

 

 

 

 

 

 

 

Google’s official position on webmaster best practices really hasn’t changed much over the years. What has changed is the search engine’s ability to enforce these guidelines through improved algorithms. The implementation of Panda, Penguin, and Hummingbird has had a profound impact on the SEO landscape.

Google’s Matt Cutts has remarked that no one should be surprised when a website that hasn’t followed the guidelines is penalized. What Cutts overlooks or chooses to ignore is something that I have dubbed the “Google Paradox”. I suspect the Google paradox is the root cause for one black hat forum member expressing his desire to “punch Matt Cutts in the face” (per Cutts’ Pubcon 2013 keynote)….Click On to read more..

Courtesy From http://searchenginewatch.com

Google has released its long-awaited map app for the iPhone. And it delivers all the expected features: voice-guided turn-by-turn navigation, traffic, public transit, Street View and so on.

It’s better than Google Maps for Android because it has been built or rebuilt “from the ground up” and didn’t grow by accretion. The bottom line: it delivers. Yet it’s also not 100 percent satisfying (at least in my initial test). I’m not sure what I was expecting.

It’s not integrated with Siri. You can’t say “I need directions to San Francisco” and be taken to Google Maps, as you once could. Instead you’ll go to Apple Maps. You can however use Siri to launch Google Maps (“Open Google Maps”) and then conduct your local search or directions lookup.

It’s also not integrated with Google’s iOS search app or Google search results on the mobile web. When you click a map image in either case you’re taken to the mobile-browser version of Google Maps…Read More…

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